Coca-cola is launching a new project in the metaverse with a collection of “unique, generative and shareable” NFTs. Coca-Cola offers this collection based on the Polygon blockchain to celebrate the International Friendship Day.
An NFT collection to thank its fans
Under tweet from Polygon Studios on August 7, the Coca-cola company ” has just launched unique, generative and shareable collectibles on Polygon (MATIC) to celebrate the International Friendship Day ». This collection of NFT has been manufactured by the Tafi avatar company. It is a way for the brand to thank its fans. The idea is to please everyone who has participated in Coca-Cola’s adventure in the metaverse over the past year.
The new Coca-Cola collectible coin is quite atypical. It is an object in the form of a Coca-Cola bottle with large colored bubbles inside. The brand had announced that the collector’s item was based on the “ themes of connection and unity ». She had stated that this NFT would be “ deposited in the digital wallets of current holders of Coca-Cola collectible coins on July 30 ».
Holders have the opportunity to share a second International Friendship Day NFT with a friend. This will make it possible toexpand the Coca-Cola fan community on the Polygon blockchain (MATIC). The brand clarified that as the community grows, NFT holders will have rewards.
They will be able to benefit from benefits such as access to experiences powered by Coke Studio. They will have the opportunity to participate in gaming events. They will also be able to have “ early access to Coca-Cola Creations limited edition product launches ».
Coca-Cola has launched a new project in the metaverse: an NFT collection. The brand has specified that it will remain active in this virtual world throughout 2022. She planned to launch projects there for Halloween in October, and for International Singles Day in November.
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