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Tomorrowland focuses its marketing around cryptos?

This year, the Tomorrowland electro music festival organized an event from March 19 to 26 in France. It was the Tomorrowland Winter 2022. For the occasion, a partnership has been signed with the FTX crypto exchange. With this sponsorship agreement, the communication around the festival was focused on Web3 and NFTs. For Tomorrowland Winter 2023, FTX has re-signed a partnership with Tomorrowland. Once again, several crypto operations are announced for the event.

Crypto, tomorrowland

A constant fusion between cryptos and music

Founded by Sam Bankman-Fried, the FTX exchange is currently a reference player on the crypto market. Between 2021 and 2022, he multiplied sponsorship agreements in order to increase his notoriety. Once established in Europe, the exchange quickly formalized a first partnership with Tomorrowland, one of the leading European electronic music festivals. The sponsorship agreement was intended to support Tomorrowland in its goal ofadopting crypto technologies, Web3 and NFT.

The NFTs made it possible to reward participants throughout Tomorrowland Winter 2022. They gave them access to exclusive events. The participants had the opportunity to play a treasure map type game. And 1,500 people among them could attend exclusive concerts from March 23 to 25 in a secret place. At the time, Sam Bankman-Fried said: “ It is exciting to witness this permanent fusion between the crypto, music and events. ».

A lot of crypto surprises are expected for Tomorrowland Winter 2023 (from March 18 to March 25, 2023). Future participants are already being asked to unlock prize pools and claim their FTX x Tomorrowland NFTs.

Tomorrowland Winter 2023 will take place from March 18 to March 25, 2023. As for the previous edition, the FTX cryptocurrency exchange is an official partner of the event. And with him, the marketing around the festival is in full swing, and is relatively focused on cryptos.

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