Sorare, the famous French start-up valued at $ 4.3 billion, is going to conquer the North American market and baseball. After football, Sorare tackles one of the most popular sports in the United States: baseball. To do this, the French company has just signed a partnership with Major League Baseball (MLB) and the Major League Baseball Players Association (MLBPA). As a reminder, Sorare created his success from a game play-to-earn on the theme of football. Created in 2018, the startup has become over the years a reference in the fantasy football game in the world.
Sorare gets into baseball
NFT cards related to this new sport will be added to the platform this summer. As part of this launch, the startup intends to build on the international popularity of iconic franchises such as the New York Yankees and the Boston Red Sox. On the same model as its NFT playing card system of football players, Sorare will expand its domain to the world of baseball. An effective way to seduce an American market, more reserved about the sport of the round ball. “The bond between Americans and baseball is strong. Baseball has always been at the forefront of new technologies and innovations. We are therefore proud that MLB and the MLBPA have chosen Sorare to offer an NFT MBL game to fans around the world”, explained the co-founder and CEO of the platform, Nicolas Julia.
Sorare: the business model who’s on a roll
What made Sorare so successful? We can say it without being mistaken: a business model who was able to reinvent the fantasy football game and the collections of cards of the Panini genre. All thanks to blockchain technology. Thus, the French startup is creating a completely new form of collection that links the passion for sports to the world of NFTs and new blockchain technologies. Besides that, it is also his model play-to-earn which revolutionized the way to approach fantasy football games. Indeed, depending on the league in which a user will register, he has the opportunity to earn ether (ETH). Thus, if a team scores more than two hundred and fifty points, the player can get 0.01 ETH.
Heading to the NBA?
Nothing seems to stop Sorare anymore … Indeed, the French unicorn has also signed the biggest fundraising of French Tech with a round of 580 million euros last year. Then, she also offered herself the services of tennis player Serena Williams, who now sits on the company’s board of directors. In addition, the partnership that Sorare has just signed with MLB allows him to put a foot in the American market. The next step for the ambitious French startup could be the NBA (basketball), but also the NFL (ice hockey) which would allow it to establish itself as a monopoly on Web 3.0 sports entertainment.
Sorare, which today has 1.7 million accounts and three hundred and seventy thousand active users per month, can become the number one fantasy sport that represents more than 200 million players worldwide and an estimate of 42 billion euros for the year 2027. A resounding success for a French company from the NFT universe.
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Student passionate about entrepreneurship and fascinated by the technologies behind cryptos! Yes, I am convinced that the two are intimately linked: blockchain and NFTs are revolutionizing many sectors and present unprecedented opportunities.