The Bored Ape Yacht Club (BAYC) is one of the most popular projects in the NFT industry. This is the NFT collection from Yuga Labs which became very popular after the launch of its project. The latter has already generated almost $ 2.4 billion in trade volume. Recently, two companies decided to join forces to launch sweets inspired by it.
M&M’s to launch NFT-inspired sweets
Under tweet from Watcher.Guru on August 24th,” M&M’s announces the launch of a limited edition of sweets on the theme of the Bored Ape Yacht Club ». Concretely, Mars and the label 10:22 PM d’Universal Music Group have signed a partnership to launch M&M’s sweets. The treats will be available in a limited edition: 10,000 packs in total.
Jane Hwang, global vice president of Mars Wrigley, said: “ At Mars, we know that we have to be more innovative than ever with a brand as culturally famous as M&M’s. ». It is necessary to know that these special candies will bear the BAYC and Kingship logos. They will be put in boxes and gift jars.
There is in particular the Gold gift box whose stock is already sold out. There is also the M&M’s Celebratory gift box which costs $59.99. The sweets are also contained in the M&M’s Kingship gift Jar which costs $39.99.
Mars and the Universal Music Group label 10:22 PM decided to offer consumers sweets inspired by BAYC. These treats are stored in cute gift jars. Some are wondering if Mars is planning to propose a second wave of distribution of these special edition sweets.
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