The world of sports is increasingly engaged in the new uses of Web 3.0. The Rugby Club Toulon (RCT) is the first French rugby club to launch an ambitious strategy around new uses developed on the basis of blockchain technologies. In particular the fan tokens, the NFTs and the metaverse. After being the first club to win the European Rugby Cup 3 consecutive seasons, RCT thus becomes the first Rugby club in France and Europe to collaborate with a Web3.0 consulting firm to build and deploy its strategy, surrounded by the biggest players in the market.
Doors3.io : independent consulting firm version 3.0
Doors3 is the first independent consulting firm specializing in Web 3.0.
From strategic thinking to operational implementation, Doors3 helps companies bring their crypto, NFT and metaverse projects to life, highlighting their identity while integrating the specific codes of Web 3.0. Specialized in the sports, entertainment, luxury and art sectors, Doors3 already supports major players in these sectors. Founded by passionate entrepreneurs, trained in recognized consulting firms and anchored since 2017 in the crypto, NFT and metaverse universe, Doors3 provides its clients with its business and technological expertise and its ecosystem of partners.
RCT, an iconic rugby club in France and internationally
The Rugby Club Toulon (RCT) is a major player in French and European rugby. Born in 1908, the RCT has built a great track record throughout its history. In particular, it is the only European club to have won three consecutive European Cups, in 2013, 2014 and 2015.
The Rugby Club Toulon is also one of the most media clubs in world rugby. A notoriety acquired in particular thanks to the talent and charisma of the stars of world rugby who have evolved with the red & amp; black jersey, such as Jonny Wilkinson, Tana Umaga, or Frédéric Michalak. Today, the RCT counts among its ranks the World champions Eben Etzebeth and Cheslin Kolbe, but also French internationals such as Charles Ollivon and Gabin Villière.
Chaired by Bernard Lemaître, the rouge & noir club has great ambitions on the field for the next seasons and also wants to develop its attractiveness through structuring and innovative projects of which the world of Web 3.0 is part.
Strategic support at the service of a committed club
Doors3 has been working for several months with the RCT in defining its 360° Web 3.0 strategy. The acculturation of all the teams in this new universe and the reflection around the experiences offered to fans of rouge & noir to engage them and make them live exclusive experiences are at the heart of the support offered by the firm.
While the NFT and cryptoassets ecosystem is in full effervescence, the choice has been made to turn to leading players who will allow the club to position itself alongside the biggest sports brands that have begun to invest in these new areas of digital innovation.
It is all the more important to emphasize that the RCT wanted to initiate a reflection on Web3.0 which is part of its digital innovation strategy overall. It is in this context that Doors3 brings to the club a vision and an understanding of these new ecosystems that bring value to the club, current and future fans.
Although Web 3.0 is a way to strengthen the club’s digital strategy, the RCT does not forget the moments to be lived in the stadium and everything that makes the life of an authentic club.
François PESENTI, Executive Director of the RCT : « Clinging to its strong identity and its local roots, the RCT is embarking on a crucial stage of its development, which will make it possible to enhance, through the digital world, its identity and thus attract new generations around the values of Rugby. We are delighted to be working with Doors3 and to have the opportunity to be one of the first clubs to launch such ambitious initiatives ».
Karen Jouve, CEO & Co-Founder of Doors3 : « We are very pleased to support the RCT since January 2022 around their strategic thinking in the Web 3.0 universe. This is not only an opportunity to innovate and fully enter this new ecosystem, but also to bring new experiences to the service of fan engagement. Originally from Toulon, it is with a special attachment that I accompany the RCT teams to carry out these projects which will be officially announced on May 11th during the Global Sports Week in the presence of the major partners of the ecosystem. The RCT, with the values that are dear to it and the fervor of its supporters, will thus become the first Rugby club to carry out such an ambitious strategy, surrounded by the biggest players in the market. »
Rugby: a new eldorado for Web 3.0 players?
After football where giants like Binance, Crypto.com or even Socios have made big splinters. Recall that Socios, in particular, recently signed a contract with Lionel Messi. After F1, which has almost one crypto sponsor per team, or the NBA in the USA, Web 3.0 has arrived in the big rugby family by RCT, an iconic club from the South of France that wants to position itself at the forefront of innovation to accompany great sporting results on the fields.
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