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NJR launches an exclusive collection of NFT to promote its brand

NRJ has created a series of NFTs allowing members of its community to benefit from a number of privileges.

Bordeaux , Aquitaine / France - 11 25 2019 : nrj sign logo screen tablet private French radio station

NRJ’s new NFT collection

Through its new communication campaign, NRJ marks its desire to position itself in the Web 3.0 sector. Indeed, the French radio station has launched a collection of 30 new NFTs using the colors and shapes of its logo.

According to NRJ, this would be the second time she has produced NFTs, the first having occurred as part of the last edition of the NRJ Music Awards.

The new NFTs will allow its listeners to access services related to the artists featured in the campaign’s commercial. They are Dua Lipa, Stromae, Angele, The Weeknd and Ed Sheeran.

The NFTs of the said collection are available in 4 variations: Black, Gold, Platinum and Diamond. More precisely, the series is composed of 27 Black NFTs. They are designed only to be collected, with the desire to arouse a sense of belonging in their holders.

In addition, the collection also includes an NFT Gold, which entitles you to 2 concert tickets. It also includes a Platinum NFT, which corresponds to 2 concert tickets and an artist’s gold disc. Finally, the NFT Diamond unlocks a year of concerts.

The latter will be offered for auction from June 13 to 20 on the page nft.nrj.fr. As for the others, they will be offered free of charge on NRJ’s channel, website and social networks.

Among other things, it should be noted that all these collectibles were developed on the Polygon blockchain.

NFTs as a vector of social commitment

Over time, the NFT movement spread to the general public. This excitement has encouraged several celebrities, companies and brands to launch their own projects. Result: NFTs are now an essential instrument to build a strong link with your community and reward your loyalty.

First of all, NFTs have the particularity of bringing together people from different backgrounds around the same subject. This dimension corresponds to the human need to belong to a group. Thus, NFTs promote interpersonal exchanges, solidarity, cohesion, even confrontation.

NFTs can also be used as an incentive measure. For example, video game publishers often use them to reward players, for several reasons. They are transferable from one universe to another, redeemable, and in the context of avatars, they generally have a singular aesthetic.

These virtual collectibles can also be used to mark social rank. Moreover, they are highly prized by the luxury industry to prove the authenticity of their products. In addition, celebrities get them for astronomical sums, most often to show that they can afford it.

The popularity of NFTs has experienced a significant spike in recent years. This is due to the perspective of an elitist community that each project advocates. For companies like NJR, it is especially important not to miss the bandwagon.

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Junie MAFFOCK avatar
Junie MAFFOCK

I came to blockchain out of curiosity and I stayed there out of passion. I was amazed by the possibilities it offers through its various use cases. With my pen, I hope to help democratize this technology and show how it can help make the world a better place.

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