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Hermès ventures into the metaverse

Will the famous French luxury brand Hermès take its first steps into the metaverse soon? This is what this expert on the American trademark registration suggests.

The metaverse text in digital background for technology concept 3d rendering

Hermes 3.0

It is very difficult to miss the tidal wave of NFT and metaverse. Especially for luxury brands that are seeing their customer base evolve. In this vein, the luxury brand Hermès is preparing to enter the space through trademark registrations.

Indeed, Hermes filed a patent for his name. The company is looking to expand into the NFT sector and virtual currency trading. As well as in the marketplaces of virtual goods, clothes, shoes and fashion shows.

The filing with the US Patent and Trademark Office (USPTO) on August 26 was revealed by Michael Kondoudis. This is a lawyer specializing in licensed trademarks.

The possibilities are therefore very numerous for Hermès and it is very interesting to follow this digital evolution of the brand which had remained relatively far from Web 3.0 compared to some competitors such as Gucci and its shop in the metaverse.

Hermès had also attacked MetaBirkins, an NFT collection. Even if the designer had announced that he was not related to Hermes, the resemblance was striking.

MetaBirkins Collection

With luxury giants like Hermès in the metaverse, it will be interesting to follow the evolution of Web 3.0 users’ purchases, in order to see if historical brands manage to keep their prestige in a new universe that puts everything back into play. In the metaverse, Hermès and independent creators around the world will compete.

The metaverse is a creative space, and companies like Hermès have all their places in this universe to bring their worldviews, their stories and their knowledge.

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Alexis Skate avatar
Alexis Patin

Observer of the monetary, economic and social revolution.

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